The retail industry has undergone a dramatic change with the evolution of smart multichannel shopping. Retailers need to satisfy the varying demands and expectations of their target market, and very often this comes with a huge set of challenges. While market channels have expanded considerably, so has the need to acquire and retain customers across these diverse channels. As companies vie with one another for a bigger share of the market pie, it is evident that only the smart provider with extended capabilities to reach out to end consumers will eventually succeed.
Today’s customer is not only spoilt for choice; he/she is also empowered thanks to technology. Retail outfits need to ensure that they tap into this enhanced customer knowledge and provide services that leverage the best of technology to enhance their brand visibility. Firms need to look for and capture new market opportunities and build customer loyalty to gain a competitive edge.
Our end-to-end solution designed to serve mid-sized and enterprise retailers helps connect the actual point of sale and store management and merchandizing with ERP to provide an enhanced retail experience. Our clients leverage our solution expertise to reduce complexity and drive innovation in their customer acquisition and retention efforts. As the retail business is transforming into an agile, highly customer-driven enterprise, retailers need the necessary financial, supply chain and customer management capabilities to better serve their target market. By providing a fully automated and integrated solution supporting multichannel operations, we help you achieve your primary business goals and increase profitability, while enhancing your customer relationships across traditional and new-age marketing channels.